Like many BIM professionals, i get bulk mailers about BIM news. I usually give them a cursory glance, but rarely does anything really carry any weight or grab my attention.I met the author, Robert Mencarini, at an Autodesk Revit Gunslinger event several years ago. I remembered him because the dude was ON FIRE! Really passionate fellow. I was interested in what he had to say and i wasn't dissapointed.
"BIM is both a technology and a process. This forces firms to reevaluate how they produce their design services. The winners will differentiate themselves by focusing on producing services that their clients expect, such as those that impact time, money and quality."
Though the article is supposedly focused on health care facilities, I think he did a great job of clearly and concisely expressing the principles behind the 3d sandbox we are all playing in. Here is the Article: